Once again, it looks like They Got It Right. Part of the reason the first movie worked so well was that Raimi and company were more than willing to let Ditko, Kane and Romita Sr. do their storyboarding for them -- so many shots in the original were staged exactly like the original comic panels, and I spotted at least one scene in the trailer that's a recreation of a classic '60s comic cover.
The other reason?
They understood just why these comics took the world by storm 40 years ago. They're about people first, and powers second. This trailer looks like a very human drama about superhuman people.