Terse summary with links:
- Amazon debacle as GLBT books "deranked" and dropped from keyword searches.
- "Hacker" claims he responsibility, "for the lulz".
- Lulzsucker's claim evidently BUSTED.
- Amazon claims it's all an "embarrassing and ham-fisted mistake".
- Your Obedient Serpent's current assessment: Hanlon's Razor.
- Edit/Addendum: A more eloquent and detailed analysis that also leans toward Hanlon's Razor.