Some of Rushkoff's arguments are less than convincing to a Linux user, I'm afraid. I'm not "locked into Microsoft Office". I use Open Office, and when an MS user simply HAS to see my work, I export -- which I'd have to do with GoogleApps anyway.
I'm simply not comfortable working "in the cloud". The privacy issues Rushkoff so cavalierly dismisses as "false" are still there; if I'm working on a confidential report, I don't want it on a drive whose access I can't control. I don't want to be dependent on the reliability of my Internet connection to access it myself, either. If I'm working on the Great American Novel, can I be sure that Google or whoever winds up running their servers will keep my file safe? Will I see it at Borders with someone else's name on the cover? If their system crashes so catastrophically that my work can't be recovered, will they be liable?
And gods forbid The Authorities should ever decide that I'm a Person of Interest. Shoot, I don't even have to assume they'll single me out; it's no great stretch to think that they'll decide that having the ability to pick through everyone's conveniently-accessible personal files is the same as having both the right and the obligation to do so.
It's not like they haven't before.
GoogleApps are convenient collaboration tools, but I don't think they can our should replace local computing.
This doesn't mean I won't try GoogleChrome if I can ever get a functioning NetBook (I'm about to send the second Eee back due to SSD failure). I can see a lot of uses for the paradigm.
I just don't plan to do anything important with it.