I'd hate to see the intelligent, thoughtful storytelling of recent years compromised by a company who didn't respect the years of development and history of these characters. I'm not sure the store where I work could survive without merchandise aimed at the mature, sophisticated sensibilities of the modern comics audience.
I know, I know, when people hear "Disney", they still automatically think of the "wholesome" Mouse Factory of fifty years ago, as if the company had no idea how to tell exciting, entertaining action-adventure tales. But, seriously, folks: the modern Disney megalopoly has its tentacles in a lot more than happy, sappy, saccharine kiddie stuff. When I hear "Disney", I don't hear "Cartoon Company" anymore. I hear "Entertainment Powerhouse".
When I mentioned the effect this might have on the Marvel Studios movie series, it was almost entirely wondering if that side of the business would see a cash infusion that would re-accelerate the filming schedule (which has been pushed back a couple of times from the original plan of two big-name superhero pictures a year for three or four years).
Edit: cpxbrex pointed out that Marvel owes its recent barrage of movies to "complex financing", and that this may have something to do with the acquisition deal.
A lot of folks, on the other claw, are worried about them somehow compromising the integrity of the properties.
Personally? I think that the megacorp that gave us movies like No Country for Old Men and Miracle at St. Anna won't bat an eye at Tony Stark's antics.
Edit: Since none of the other comics blogs I read have mentioned this at all, I've combined the last two posts into a single post on my comics blog, Kirby Dots & Ditko Ribbons. Scooped! You are all so totally scooped! Like Raisin Bran, you're scooped!